Should CEOs be Chairmen?
15 years ago
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WELCOME MGMT110 Fall 2008 students!
Welcome to our blog! We will be using this tool all semester to keep everyone up to date in the world of SMALL BUSINESS. You are required to COMMENT every week...POST at your leisure!
Thanks,
Kelly
Thanks,
Kelly
Do you someday want to own your own business?
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5 comments:
This clip really solidifies the point of how important it is to pay attention to the culture you are trying to sell your product to. Alison made sure she was aware of the cultural differences that would affect her business overseas. There would have been catastrophic results if she hadn't been aware of certain customs resulting in her inadvertently offending people.
I had never heard of a chocolate bar before today; I am going to have to go try one now. I also believe that Alison did her homeowrk when it came to actually picking the locations she was going to expand to. Dubai is becoming one of the fastest growing countries and is developing a major market for the service industries and hosts many cultural events which bring in excessive tourism.
This is an example of how a small business can be taken overseas if you have an open mind and of course some money on the side for it. Eveything in the small business world starts with an idea and then is up to the business owner to expand it and make it grow to its fullest potencial. Very interesting clip.
The video was very interesting. It pointed out major differences in societies, that will completely affect the business. An example would be Alison commenting that tables and chairs set up too close to each other would not be tolerated in an Arab culture. She also mentioned that there is a good possibility that there may remain only three stores in the United States, a statement which sounds almost crazy from a fellow American. But if you look at if from a business stand point, it makes perfect sense. Great clip!
I'm glade the clip showed that she had to do some homework into another culture before jumping into an overseas venture. She had to make changes like table and chairs arrangements, logos on bags, and she had to change some of the ingredients to better suit her overseas customers. She should do well as long as she remembers to know who, and where her customers are.
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