Don't Let Hard Times Derail Your Advertising
Even in a climate of fear, it's unwise to start knocking your rivals. And ads help reassure people it's business as normal
http://www.businessweek.com/smallbiz/content/oct2008/sb2008107_423872.htm
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4 comments:
Great article with alot of good ideas about ways to handle different advertising tactics during rough times. I do have to agree with what they saya bot TV being eerie without commericals, afterall when would we all use the bathroom, get a snack, or whatever else it is that we do when they are on.....
It is great that the article points out the importance of not letting fear influence your business decisions. It is important to look at everything with a calm logic.
This article made good points. I think with any situation, you should remain calm and remember what you're in business for-success. So when times are tight and you're under pressure, you need to remain calm and focus on the task at hand. It doesn't necessarily limit that calmness to advertisements either.
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