Joint Ventures can exist as another entity and not a partnership. Here is an example of a joint venture for the sole purpose of exposing the Columbian brand of coffee to others. This reminds me of a farmer's co-operatives that have been gaining ground.
http://www.msnbc.msn.com/id/27226772/
Should CEOs be Chairmen?
15 years ago
2 comments:
I hope this chain does very well. I'm sure it will get Starbucks a run for its money. I also like the idea that the chain in owned by coffee-growers and not wealthy investors.
It's so funny I'm a native from bogota, colombia and that coffee has to be the best!! I tried starbucks and nahh, I don't like it. Juan valdes coffe is so soft. The article is right although their prices are a little under starbucks they still pricey for locals.
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